In an effort to serve its customers even better, A.P. Moller – Maersk (Maersk) has integrated two emerging markets, West & Central Asia and Africa, to form a new combined Indian Subcontinent, Middle East and Africa (IMEA) region. This new region will encompass the Indian subcontinent, the Middle East and Africa, including important markets such as India, Pakistan, UAE, Saudi Arabia, South Africa, Kenya, Ivory Coast, Cameroon, Nigeria, Senegal, and Ghana, amongst others.
Richard Morgan, Managing Director, Maersk IMEA region, said, “Our ambition is to create value for our customers’ supply chains. To achieve this, it is imperative for us to evolve and organise ourselves in the same way that most of our customers are organised geographically. This will not only allow us to harvest synergies in these markets in a unified way but also serve our customers better through strengthened offerings and resilient solutions.”
The IMEA region has a geographically strategic location, with the advantage of creating hubs for both ocean and air transport that will connect manufacturing and consumer markets worldwide, Maersk says. The company believes the change will ensure customers’ regional supply chains have more efficiency with increased reach and scope. Maersk adds that customers will continue to work with the same teams that have supported them to date, and the products and solutions offered will stay the same, for the time being at least.