DP World is to launch an international education programme, focusing on trade and logistics, to help ensure the future growth of the sector and enhance knowledge of its vital role in providing employment and developing national economies.
The programme aims to counter findings revealed today of a survey across the MENA region commissioned by DP World that highlights widespread misunderstanding of trade and logistics, its role in everyday lives, value to economies and potential as a career option. DP World believes this is impeding the industry’s ability to attract and support talent to the sector over the long term.
DP World, which employs more than 37,000 people around the world, launched the Global Education Programme on 10th May at the Arab Media Forum in Dubai. This follows a survey focused on parents of children aged 6 to 14 in the UAE, KSA, Egypt, Morocco and Algeria. This found that fewer than three in ten parents know what ‘trade and logistics’ means. Knowledge was highest in the UAE, where 40% understood the term, followed by KSA and Egypt (both 28%), Algeria (22%), and Morocco (20%). Respondees also showed considerable misunderstanding over what goods their countries import and export.