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Saudi Arabian shipowner and operator Bahri is rolling out a series of initiatives aimed at harnessing the power of data innovation to enhance productivity, unlock opportunities for growth and transform existing operational models in the shipping industry. Bahri has created a dedicated Big Data platform – called BahriData – as part of its efforts to improve its operating performance and drive data innovation within the global shipping industry, and has assembled a team of specialists to embed sustainable analytics into the fabric of the organisation.
“Big Data is already playing a larger role in shaping the future of the maritime industry than previously imagined,” said Ibrahim Al Omar, chief executive of Bahri. “By embracing analytics and turning data into actionable insights, shipping and logistics players have an opportunity to drive improved efficiency and quality. In the long run, this will help transform their organisations into smarter, more dynamic entities that have a more informed picture of market trends and demands and are better prepared to meet the challenges of tomorrow.”
Bahri’s cross-functional team of experts – comprising maritime industry professionals and technology specialists – is working on developing several Big Data models that will help streamline and enhance all aspects of the company’s operations. The models cover a number of key business areas including chartering, voyage management, fleet operations, ship maintenance, customer control tower and customer service.
