Ince & Co Middle East LLP (Ince Dubai) has announced that, following a strategic review, it has rebranded simply to Ince. The name change follows Ince Dubai’s integration into Ince Gordon Dadds following the group’s’ acquisition by Gordon Dadds in January this year.
Ince Dubai was one of five former Ince & Co international partnerships to join Ince Gordon Dadds in April. According to the company the positive benefits of this integration have been felt immediately and include having access to a broader set of expertise, stronger marketing power and a more efficient back-office structure.
Most of Ince Gordon Dadds’ affiliated entities will in future be known as Ince, except for the London-based private client and family practice, which will be known as ‘Gordon Dadds’. The company states that clients will see no material difference in the way Ince interacts with or services their business. The only noticeable change will be the new identity, email addresses and website.
Rania Tadros, Managing Partner of Ince Dubai, commented: “The rebrand to Ince is the next step in the process of integration with Gordon Dadds. Our clients remain at the core of our practice and I look forward to growing the business as we continue to offer them an impressive breadth and depth of service both by practice area and geography.”