AD Ports Group has launched Noatum Logistics Middle East as a new brand, taking over from MICCO Logistics, which has served the Abu Dhabi and GCC markets for over four decades, and which has been the freight forwarding arm of AD Ports Group’s Logistics Cluster since the company’s acquisition in 2020. Over the next few weeks, Noatum will embark on a rebranding campaign, which will see the new brand image reflected across key assets and locations in the region.
Following MICCO’s consolidation into Noatum Logistics Middle East, AD Ports has stressed that regional clients and stakeholders will continue to receive the same level of service, while benefitting from Noatum’s scale and experience and access to an integrated global portfolio consisting of terminal operations, maritime shipping and logistics businesses.
Antonio Campoy, Chief Executive Officer, Noatum, Logistics Cluster, AD Ports Group, said: “Maintaining the continuity of our existing operations while integrating our regional clients into the broader global Noatum ecosystem will deliver unprecedented value and scale, while further elevating our new brand. At the same time, we will work together to attract international companies that can benefit from AD Ports Group’s broad cross-cluster ecosystem, thereby helping direct business and trade towards the UAE.”