Gulf Navigation Holding, the Dubai Financial Market listed maritime and shipping company, has unveiled a new corporate Identity and logo. Putting its past behind it, it aims transform itself into a trusted shipping and maritime company, renowned for safety, integrity, reliability and sustainability, and will in future be known as Gulfnav.
Board Member and Managing Director, Ahmad Kilani, said: “The rebranding marks a new reinvigorated Gulfnav, with a business strategy focused on sustainable growth and high-performance culture. To ensure that the next chapter of our journey is a success, we made the decision to realign our business model so that we can stay agile and fit for the future.”
Gulfnav reported a net profit of AED 4.2 million in the third quarter of 2022. The company has also made great strides in reducing financing costs and converting more than AED 85 million of the company’s debts into equity, which has improved debt conditions and reduced total liabilities, the company claims. Furthermore, the company announced last August that it had succeeded in refinancing five petrochemical tankers under new and preferential terms for a period of five years.
Kilani added: “This rebranding represents a new, exciting chapter for us following our successful transformation in the past couple of years, centred around building a solid company and delivering an unrivalled quality of maritime services to our clients.”
The elements of the identity and logo are inspired by three main elements: the ship which represents the core business of the company, the sea which represents the company’s respect for the environment in which it operates and its trading symbol on the Dubai Financial Market for the last 15 years.