In response to customer requests for real-time information about exceptional circumstances, or disruptions, affecting a terminal, APM Terminals, which has three container facilities in the Middle East and two more in India across the region, has launched a global customer alert system. The system enables customers to subscribe for terminal alerts via SMS or email.
Terminals will only use the alerts function for severe issues that have clear implications for customers, including labour shortages, bad weather warnings, congestion at the port or delays with customs clearance.
Where possible, the terminal will provide an estimated resolution time, links to further information sources, such as gate cameras or live vessel schedules, or when available, alternative solutions, such as extended free storage limits or longer gate opening times.
Customers who register for the service will be the first to know of any issues at the terminal, with emails and SMS messages being delivered to them directly, within a few minutes of the message being published on the website. This real-time information will give customers as much notice as possible to help them adjust their schedules or take any additional action.
According to a statement: “Registering for alerts via www.apmterminals.com/alerts takes just a couple of minutes. Customers can select from a number of options to ensure they only receive applicable alerts, such as gate, rail or vessel announcements, and choose between SMS message or email. Customers can also choose to receive alerts from one or multiple terminals.”