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AI-based system aims to assist freight forwarders
Jordanian technology company Logistaas has introduced a new document reading feature within its transport management system (TMS), powered by artificial intelligence, expanding the use of automation tools designed to support freight forwarders managing high volumes of operational documentation. The development reflects growing digitalisation across logistics and freight management workflows.
The tool uses optical character recognition (OCR) technology alongside an AI engine driven by Logistaas’ AI agent, Averroes, which has been trained on complex shipping documentation to extract and import data directly into corresponding shipment records. By removing the need for manual data entry, the system aims to improve efficiency and accuracy when processing documents that often vary in format across carriers, shippers and logistics agents. These inconsistencies formed the foundation of the training model developed by Logistaas over the past year.
“Freight forwarders spend significant time entering information from documents they receive throughout the shipment lifecycle,” observes Kareem Naouri, Co-Founder and Chief Executive Officer, Logistaas. “This is exactly the kind of repetitive, costly task that AI can handle more reliably and at greater speed.”
With the new feature, users can upload documents such as air waybills and related shipment files, enabling the system to automatically read and populate required fields within the TMS while offering translation to and from any language. This functionality supports cross-border logistics workflows and multilingual documentation handling across global supply chains.
“The challenge in developing this tool wasn’t just the technology, it was teaching the AI to correctly interpret documents that differ widely in layout and terminology,” added Naouri. “By focusing on real-world documents collected across the industry, we were able to train a model that performs consistently at the level freight forwarders need.”
The release marks the first phase of Logistaas’ broader artificial intelligence strategy. The company has begun developing a second AI tool designed to analyse shipment data and identify potential compliance issues based on route and destination requirements, alongside plans to introduce AI-powered customer support to provide on-demand assistance and issue resolution for users.
