In a major coup for the business, DP World has confirmed the signing of golf legend Ian Poulter as the brand’s first Global Ambassador.
“This is an incredibly exciting time for DP World as we continue to push new boundaries in business and golf around the world. Working hand in hand with the golf icon will enable DP World to create truly memorable experiences for our key stakeholders globally and UAE’s next generation of golfers,” commented Daniel Van Otterdijk, SVP Group Communications.
A talismanic figure in Europe, Poulter boasts ten European Tour, two WGC, and one other PGA Tour victory. The PGA Tour victory came in 2018 at the Houston Open which qualified him for The Masters 2018. Poulter went on to qualify for this year’s Masters as well where he tied an excellent 12th position. Furthermore, Poulter’s Ryder Cup record has cemented his reputation as a hero in European golf.
This ambassadorial partnership is expected to help DP World create an extremely useful platform, not only to communicate its global business operations, but also its commitment to enabling smart trade across the world through data driven logistics services, innovation and education. Supporting grassroots development in sport is a key ambition for the organisation, echoing the longstanding work undertaken by Poulter who works with two charities supporting children.
“Our grassroots initiative is part of DP World’s ongoing commitment to growing the game of golf in the region and opening up the sport to more young people. Our partnership with European Tour has enabled us to achieve this ambition and we are looking forward to work with Poulter to support young players who could become future stars of the game in the Emirates,” said Daniel Van Otterdijk.
Poulter will carry the DP World logo on the left sleeve of his clothing at all tournaments and his role as a global ambassador will include commitment to play, coach and attend major championships and Pro-Ams as well as working with Emirates Golf Federation to coach young stars and help shape the future of golf in the region.